EPISODE 8: “Go Your Own Way” – The Indie Artist Revolution

The music industry's traditional gatekeepers are no longer the only path to success. We explore how independent artists build thriving careers on their terms, from DIY pioneers like Ani DiFranco to modern success stories like Chance the Rapper and Russ who've turned independence into a powerful business strategy. Discover how today's indie artists create sustainable careers through diverse revenue streams, including crowdfunding, sync licensing, publishing, direct-to-fan commerce, and innovative subscription models like James Blake's vault.fm.

Beyond just rejecting the label system, these artists are leveraging an expanding ecosystem of tools and platforms specifically designed to empower independence. We examine how distribution services like AWAL and UnitedMasters, marketing tools, community platforms, and financial innovations are giving independent artists capabilities that were once exclusive to major labels. Join us for an inspiring look at how the indie revolution is reshaping the entire music ecosystem and creating more equitable paths to success for artists who choose to go their own way.

What's your favorite way to directly support independent artists you love? Is it buying vinyl, subscribing to their Patreon, purchasing merchandise, or something else entirely?

Let us know below